World Wide Fund for Nature (WWF)

For 50 years, the Wide World Fund for Nature (WWF) in Africa has worked to provide innovative solutions to conserve species and their habitats and maintain key ecological services; inspiring and mobilising a wide range of stakeholders from community members, park rangers, to political leaders.

Objectives and Mission: 

WWF mission is to stop the degradation of the planet’s natural environment and to build a future in which humans live in harmony with nature, by:

conserving the world’s biological diversity;

ensuring that the use of renewable natural resources is sustainable;

promoting the reduction of pollution and wasteful consumption.

WWF work on oceans

• Its working with everyone from fishing communities to heads of state to unleash a wave of support for our oceans.
• By highlighting the importance of healthy oceans, its working with communities, governments, businesses - including the finance industry - to end support for damaging activities and invest in creating a healthy marine environment.
• Its protecting and restoring critical coastal environments like coral reefs and mangroves  launching a massive global effort to end plastic pollution, focusing on key industries and major cities.
• Its making fisheries sustainable – keeping enough fish in the sea, and minimizing impacts on habitats and other species  supporting coastal communities – particularly in developing countries – to manage their marine resources, and using our influence with industry, governments, retailers and consumers to make a real difference.
• Its promoting the reduction of pollution and wasteful consumption.